I help competitive poker players develop and implement comprehensive performance frameworks to consistently improve their performance.
Start Building Your Competitive Edge
What Are the Performance Holdbacks Affecting Your Game?
Performance Holdbacks: the invisible patterns that influence your decisions and emotions, especially when it matters most.
Mental Holdbacks
The psychological patterns—like subtle emotional shifts or limiting beliefs—that can affect the quality of your decisions under pressure


Routine Holdbacks
The gaps in your daily systems for study, recovery, and preparation that prevent you from consistently performing at your full potential.
The lack of a high-level career framework for goal-setting and prioritization, which limits your long-term professional development.
Strategic Holdbacks




"Alan has been a game-changer for my career and well-being. Working with him, I've improved my relationship with myself and others. I'm grateful and proud to have him in my corner and consider him a friend and an ally"
Anton Wigg


"Alan has improved my performance on and off the table. He worked with me to build a routine and helps me plan each individual trip. These routines help me stay focused and in a good mindset so I can perform at my best consistently. I'd highly recommend him"


Ben Heath
About me
As a performance psychologist, I help poker players resolve 'Performance Holdbacks'—the invisible Mental, Routine, and Strategic patterns that undermine consistent play. My approach builds systematic, evidence-based frameworks to address these barriers proactively. The goal is to close the gap between your potential and your actual performance.










Trusted by
Professional Athlete Program






A comprehensive high-performance system for elite competitors.
Building Performance Program
Build the professional foundations for consistent high performance.
Downswing Program
Structured support to navigate variance and stabilize performance.
Ideal For: High-stakes tournament players seeking to integrate the facets of their career—playing, studying, and business—into a unified, optimized system.
Ideal For: Developing or established players looking to address specific performance holdbacks and implement structured professional habits.
Ideal For: Professional players going through a challenging period who need practical tools to regain emotional stability and decision-making quality.
Programs
"Over these years, Alan has been an invaluable resource, equipping me with the necessary tools and steering me in the right direction. He played a pivotal role in helping me optimize my routines to consistently deliver my best performance. For me, Alan is the ultimate reference when it comes to achieving peak performance"
Gabriel Moura


"Working with Alan has been one of the most eye-opening and transformative experiences I’ve had. He picked up on patterns, beliefs, and blocks that I hadn’t even realized were there, and helped me bring them into the light. What sets him apart is his intuition, presence, and genuine investment in growth. I can’t recommend him enough"


Ana Márquez
Ready to Build Your Professional Structure?
I invite you to have a conversation. Schedule a complimentary 30-minute initial consultation to discuss your specific challenges, explore how a systematic approach can help, and determine if we are a good fit to collaborate. There is no obligation.

