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Performance coach for poker players

I work with poker players on building the structure and routines that keep their decision-making consistent.

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What affects your decisions

Your best game is not the problem.

Every player has something that affects his performance. There is no such thing as playing at your best every day, and nobody plays that way. These are the most common reasons why.

Your body

Physical and mental fatigue

Hour 6 is not hour 1, and day 12 of a series is not day 1. Fatigue accumulates, and almost nobody plans for it.

Lack of sleep

One short night changes your decisions the next day. A week of them changes your month.

Jet lag

Your internal clock stays on the old schedule. The tournament starts anyway.

Your head

Tilt

Tilt does not get eliminated. It gets managed, and that takes practice.

Lack of confidence

Confidence is not one thing you have or do not have. You trust yourself in some spots and not in others.

Execution under pressure

You know the play. Knowing it and finding it at the table are different things.

Your calendar

Lack of structure

A series month and a quiet month look the same. Neither one is used well.

Lack of year planning

You decide what to play as it arrives, so the calendar decides for you.

Downswings

It is the only certain event of the year, and almost nobody has a plan written in advance.

How the work looks

The work has three pillars.

We start with a conversation to understand your main challenges and the areas where we can improve.

01

Plan

From there we build a work plan. Your week, your study, and your preparation for the month or the series ahead.

02

Tools

Session by session I add the tools you need, so that you have them ready before the difficult moment arrives, not during it.

03

Accountability

What you commit to, and what we measure. Session by session we review the plan and we adjust it to the progress you made.

Work with me

Three ways to do the work.

Players I work with
1 / 4

The most valuable part is that he helps me plan each individual trip — morning, day and evening routines for the days I'm playing — so I stay focused and in a good mindset through these tiring stops, and perform at my best consistently.

Ben Heath
Ben Heath
WSOP bracelet winner

Working with him I've improved my relationship with myself and others. I'm grateful and proud to have him in my corner, and consider him a friend and an ally.

Anton Wigg
Anton Wigg
EPT champion

From the very beginning he had a way of seeing straight through me, patterns, beliefs and blocks I hadn't realized were there, and helped me bring them into the light. What sets him apart is his intuition, presence and genuine investment.

Ana Márquez
Ana Márquez
ACR Pro

I've been working with Alan for more than four years. When we met I was already a skilled player, moving from mid to high-stakes online — but being 'good' simply wasn't enough for me. The biggest transformation has been how I've structured my life outside the tables: optimizing my routines to consistently deliver my best in the sessions. For me, Alan is the ultimate reference when it comes to peak performance.

Gabriel Moura
Gabriel Moura
12th place, 2024 WSOP
Portrait of Alan Longo, poker performance coach, against a brick wall
About me

I'm Alan Longo.

I started with esports players in Latin America and moved into poker in 2020. I am not a player. My work is the other part of the job: the long sessions, the variance, the thinking that does not stop after a bad session, the way results decide how you feel about your own game. Performance coach, psychologist by training.

More about me
Trusted by
Poker.org Jaka Coaching Pocarr CNC Poker Final Table Academy
The newsletter

One idea, every Monday.

From the actual work. Something you can use in your next session. Stay only if it earns the space.