Most players hit a point where studying more stops moving the needle. The technical game is solid — and the leak is somewhere else. The rumination after a bad session. The decisions that get worse as the night drags on. The way results quietly decide how you feel about yourself.
I work exclusively with poker players, on the mental and performance side of the game.
I'm a performance psychologist — not a clinical one. I work on the cognitive performance of professional poker players. Argentine, with a degree in Psychology.
I'm a psychologist, but my path wasn't a straight line. Before poker, I coordinated the mental side for all the teams at Furious Gaming — one of the biggest esports orgs in Latin America. Counter-Strike, League of Legends, Valorant, the rest. That was my training ground for understanding the mind of a high-performance competitor.
In 2020 a friend introduced me to a high-stakes player, and one connection snowballed into a study group, and then into a choice: keep building the esports career I'd worked years for, or move into poker, a game I barely knew. I chose poker — because the more time I spent with players, the more I saw how much room the industry still had to grow on the mental side, and how much of that work was still waiting to be done.
I'm not a player. But I'm no stranger to pressure. I've been through my own dark stretch — high anxiety, isolation, hitting a real low while I was studying the very thing meant to explain it. That's not a story I tell to sound relatable. It's why I actually understand what it feels like when your head turns on you, and why I'll never hand you a tidy fix that doesn't exist.
We start from where things actually break for you, and build from there. A few things run through all of it.
You can't control variance — you can control the quality of your decisions and your routines. We move your attention to what's actually yours to move.
The goal isn't to feel calm. It's to read the nerves as your body getting ready instead of as a threat, and to keep your head clear when things spike.
Real confidence comes from evidence — work you've done, spots you've already survived — not from a pep talk.
The mental game isn't a fixed trait. We practice it, review it, and adjust, session by session.
I work with players who've won on the biggest stages in poker — Triton, EPT and WPT titles, WSOP bracelets — and with players just stepping up to take it seriously. I run workshops at events like the WSOP.
"Alan has been a game-changer for my career and well-being. Working with him I've improved my relationship with myself and others. I'm grateful and proud to have him in my corner, and consider him a friend and an ally."
